The CRM that pushes deals forward.
Propel is an AI-native CRM for outbound teams, contacts, deals, sequences, and an assistant that tells you exactly what to do next. We are building the system of action for revenue teams, not just another system of record.
What we believe
Outbound-native, not bolted-on
Most CRMs were built for inbound and pipeline reporting. Propel is designed from the ground up for teams that prospect, sequence, and close, every screen assumes you are reaching out, not waiting.
AI that does the work
AI should draft the email, score the lead, and tell you the next move, not just summarize what already happened. Every role can use the assistant, an org can connect its own AI provider key and model per level of work, and org-wide controls (kill switch, token cap, shared instructions) come with it.
Your data is yours
EU data residency, row-level tenant isolation, and no model of ours trained on your data. Security and privacy are defaults, not upsells.
Speed is a feature
A CRM you dread is a CRM you avoid. We obsess over keystrokes, latency, and the command palette so reps stay in flow.
Our story
Propel started with a simple frustration: the best outbound reps were spending more time feeding the CRM than talking to customers. Pipelines were tidy, but deals still slipped, because the tool recorded the past instead of driving the next action.
So we built the CRM we wanted to use: fast, opinionated, and AI-native. Propel surfaces the account most likely to close, drafts the follow-up, and keeps the whole team moving, with security and EU data residency built in from day one.